In today's ever changing advertising markets companies must look toward their own vehicles for self promotion. There has never been a more cost effective or better method to promote your company than your own vehicles. Wrapping your vehicles can maximize your advertising budget.
The full wrap is the ultimate in mobile advertising. Utilizing every inch of painted surface, nothing gives your company more brand awareness and product retention. Even if you just have one vehicle, the impact a well designed wrap can make is immeasurable. Imagine over 8 million impressions annually.
A partial wrap is a very effective way to communicate your products and services to thousands of drivers every day. This type of vehicle wrap is less expensive than a full wrap, but limits the amount of coverage you have to work with.
If you are looking to get your name out there, but without a lot of cost, vinyl lettering and custom cut decals are the answer. You choose how much and where you want the graphics. All of our vinyl and graphics materials are top quality and will look great for years.
- Car, Van & Truck Wraps & Graphics
- Fleet Wraps & Graphics
- Bus & RV Wraps & Graphics
- Semi-Trailer Wraps & Graphics
- Trailer Wraps & Graphics
- Box Truck Wraps & Graphics
- Transit Wraps & Graphics
- Rail & Train Wraps & Graphics
- Boat & Marine Wraps & Graphics
- Motorcycle & ATV Wraps & Graphics
- Snowboards & Ski Wraps & Graphics
- Golf Cart Wraps & Graphics
Data SheetPrintable Wrap Data Sheet
WRAP FACTSHere are some of the factual aspects that make vehicle advertising such an attractive option for your marketing strategy.
Different Advertising Medium Statistics.
Prime time TV spot $20.54
Newspaper (1/4 page BW) $11.66
Prime time network TV $11.31
Radio (: 60 morning drive slot) $ 5.92
Rotary bulletins (billboards) $ 1.78
Vehicle Ads (VEHICLE WRAPS) $0.70
*Cost per Thousand (CPM) Source: Trucking Association & Outdoor Advertising Association of America
One of the many benefits that makes vehicle advertising so attractive is the actual cost involved to produce a wrap. With partial wraps and complete wraps, we have something for every business’ budget. Vehicle advertising is by far the most cost effective way of exterior advertising.
According to the Transportation Advertising Council, vehicle advertising generates between 30,000 – 70,000 daily vehicular impressions.
Vehicle wraps protect paintwork against sun damage, minor abrasions and small stone chips. The vinyl can also be removed after the promotion, or vehicle turnover, leaving the original paintwork in the same condition it was before it was covered.
Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. Vehicle wraps demand attention and gets the message to the highest visibility areas and most densely trafficked areas of cities, towns, shopping malls, restaurants and highways.
A recent poll shows that:
90% of travelers notice graphics on wrapped vehicles
75% of consumers form impressions about a company based on the fleet graphics
30% of consumers base buying decisions on impressions they receive from company vehicles.
The numbers equate that we are a very visual society, driven by effective advertising and marketing. Vehicle advertising caters to all levels of business and projects the message like no other form of advertising can.
WRAP FAQListed below are the most commonly asked questions.
What is a Vehicle Wrap?
Answer: A Wrap is a large vinyl graphic or decal. It is applied directly over the original paint of the vehicle. The application of the Wrap allows you to change the vehicle’s appearance in a very short period of time and in turn allows you to remove the Wrap, returning the vehicle back to it’s original condition if necessary.
What’s involved in a Vehicle Wrap?
Vehicle wraps, bus wraps and fleet wraps are comprised of three phases. The first is the design phase which includes getting accurate measurements for the vehicle and actual design of the graphics to be applied. The second is the production phase where the graphic is printed and then laminated to protect the vinyl from abrasions and UV rays that can cause graphics to fade over time. The third phase is installation where the vinyl is actually applied to your vehicle. In some cases there may even be a fourth phase, the removal of graphics if requested.
What’s the difference between a partial wrap and a full wrap?
Anything less than a full wrap is normally called a “partial wrap.” ½ partial wrap normally includes the entire rear of the vehicle and ½ way up the vehicle, and includes a hood logo. ¾ partial wrap normally includes the entire rear of the vehicle and ¾ way up the vehicle, and includes a hood logo. Typically, a Full Wrap includes the entire surface of the vehicle.
How long will the wrap stay on my vehicle?
Normally, you can leave a wrap on between 1 to 6 years. Life of your wrap depends on many factors. Please refer to your supplier for specifics. In general, a high performance cast vinyl wrap using solvent long life inks and a UV protective overlaminate can last 3 to 6 years.
Will a Vehicle Wrap damage my paint?
In most cases vehicle wraps will not damage factory paint jobs. It is important to talk with your supplier and possibly pre-test your paint job prior to wrapping with vinyl. Paint in poor condition may peel when vinyl is removed.
Do I have to wash my vehicle before installation?
Yes. All vehicles have to be free of dust, mud, wax, oil, armor-all type products, and other agents that may prevent the vinyl from adhering to the vehicle surface during the installation process. Even if you clean the vehicle yourself your installer will still do some prep work to the vehicle to ensure it is ready for the vehicle wrap. Most vehicles need to be high pressure washed with detergent. After washing, it is also critical to prep the vehicle surface with degreasers, alcohols and other solvents.
Do I need to bring my vehicle in for measurements?
That depends. There are software programs that have accurate dimension of most standard production run cars, trucks, and vans. If your vehicle is a limited run issue, custom measurements may be needed. Also, some installers like you to bring your vehicle in so they can take photographs and do their designs from the pictures rather than a software template.
How long will it take to wrap my vehicle?
Time to do wraps vary widely from project to project and installer to installer. However, in general vehicle wraps can be done in significantly less time than painting. Paint jobs normally require curing and drying time and much more preparation than a vehicle wrap.
If my vinyl vehicle wrap graphics are damaged, can they be fixed?
Yes. You can normally have the damaged pieces or panels of your vehicle wrap replaced after your vehicle is repaired. You normally do not need to redo the entire wrap if the damage is limited to certain areas of the vehicle. Talk to your supplier.
Can you wrap a leased vehicle?
You must always obtain permission to wrap a leased or rented vehicle. However, in general, most leased or rented vehicles have factory paint jobs with excellent paint quality. Vinyl applied over factory paint is best because vinyl can be removed easier without damage or “paint peel.” Leased vehicles are often wrapped throughout the country without incident or damage.
How do I care for my Wrap?
Hand washing is best. Try to avoid high pressure washes and be careful never to use an ice-scraper on window graphics. There are specially designed products to clean and polish vinyl graphics so ask your supplier.
What is considered when calculating the cost of a Vehicle Wrap?
There are several things to consider: Design Time, Materials (including vinyl and lamination), Print, and Installation. Size of the vehicle, amount of the vehicle to be wrapped and type of vehicle play a part in cost. In general, vehicles with compound-curves, or indentions, like a VW Bug or PT Cruiser are more difficult and more expensive to wrap than a box van with flat surfaces. Partial wraps are a great way to minimize cost as opposed to a full wrap. Cast (High Performance) Vinyl is more expensive than Calendered (Intermediate) Vinyl and lasts longer so be sure to discuss with your supplier. Make sure to request a clear vinyl overlaminate also. It costs a little more but is well worth it.
How can I justify the cost of a vehicle wrap?
If you are using your vehicle wrap as signage there is no more cost-effective advertising method available. It has been proven that the cost per impression of vehicle wraps is less than other forms of advertising such as billboards, television, radio and yellow pages. If you are using your vehicle wrap to improve the appearance of your vehicle, digitally printed vehicle wraps can simply not be duplicated by other methods such as paint or air brush.
Can you easily remove vinyl graphics used for wraps?
Yes, in most cases, if you follow guidelines from your vinyl supplier. There are many types of vinyl that can be used on vehicle wraps. Some vinyls are designed to be removed easier than others. Please ask your supplier which vinyl is right for the vehicle you are wrapping. Also find out what the maximum length of time the wrap may be on the car. In general, all vinyls tend to be harder to remove the longer they remain on the vehicle because the adhesives tend to build up a bond over time. In addition, if the original wrap is vinyl overlaminated it is much easier to remove vs. an un-vinyl laminated wrap. Heat is often used to soften the vinyl and its adhesive in order to assist in the removal of the vinyl. There are also special chemicals and special tools available to assist in the removal of vinyl.
Can I see through vinyl on the windows?
You can see through window graphics that are printed on perforated window film. Window perf vinyl is vinyl that is perforated with very small holes that allow you to see out. From inside the vehicle visibility is similar to regular window tint. From the outside the graphic is visible. For safety reasons the front windshield and front driver and passenger windows should not have vinyl graphics. Rear windshield and rear windows on passenger and driver side doors can normally have vinyl graphics. However, laws vary by state, so please check with your supplier.
Is it normal to have some wrinkles or bubbles?
Yes, on a full-wrap it is very normal to have an occasional wrinkle or bubble. There are many techniques to eliminate wrinkles and bubbles when wrapping, but even the best vinyl-wrappers can’t eliminate all wrinkles on severe concave/rounded surfaces. Normally on flat surfaces, there should not be any wrinkles or bubbles. There are also specially designed vinyls that help to reduce bubbles and wrinkles.
What are some of the great selling points for doing advertising with Vehicle Wraps?
Cost – Benefit in comparison to other forms of advertising impressions - The Traffic Audit Bureau for Media Measurement reports that vehicle wrap advertising can generate 30,000 to 70,000 daily vehicular impressions. With the number of sightings per day, the cost of vehicle wrap advertising is less than a billboard in high traffic areas.
Impact – A recent poll shows that: 90% of travelers notice graphics on wrapped vehicles. 75% of consumers form impressions about a company based on the fleet graphics. 30% of consumers base buying decisions on impressions they receive from company vehicles.
Less regulation –In most cases you do not need a permit for vehicle wrap advertising, but always check with your supplier about laws in your area.
You own it! –Many forms of advertising, like billboards or radio are simply a rented amount of time. Not vehicle wraps, you own the graphic and the vehicle.
What are the advantages of doing a Vehicle Wrap as opposed to a new paint job?
With vehicle wraps your creativity and design possibilities are limitless as opposed to paint. For example, it is very difficult to paint a photograph, but very easy to digitally reproduce a photograph. Paint simply cannot duplicate what is possible with digitally printed vinyl vehicle wraps. Vinyl vehicle wraps are also a great way to protect your original paint underneath. Finally, it is much easier to change your vehicle wrap vinyl graphics than to change a paint job.
What is the best base color for a vehicle that is going to be wrapped?
Answer: Most professionals prefer a black vehicle because black helps to hide any areas that don’t match the vinyl graphics. Any base color on a vehicle can be wrapped, but black seems to work the best. If you have a base color other than black, try to design your wrap with colors that will compliment your base color just in case it can’t all be “covered” easily.
Should you use or require clear vinyl overlaminate for your vehicle wraps?
Absolutely, but with one exception. Clear vinyl overlaminates protect the finished print from scuffing, weather, gasoline, and washing. Some overlaminates also provide fading protection from the sun, so ask your supplier. Finally, most installers highly prefer to wrap with a vinyl that has been overlaminated because it provides much more strength during the initial wrapping process and during the wrap removal process. The only exception to clear vinyl overlaminate would be for perforated window film.
Can you wrap primered vehicles?
Answer: Yes and no. It is critical to test the surface of a primered vehicle before accepting this type of job. Some paint-primered surfaces do not have an acceptable bond to wrapping vinyls and need to be sanded or painted prior to installation.